This information was revealed by South African Tourism (SAT) following its Brand Tracker Survey, an international assessment designed to gauge the appeal and demand for South Africa within the markets where SAT operates.

South African Tourism (SAT) disclosed this information after conducting its Brand Tracker Survey, an international assessment aimed at measuring South Africa’s appeal and generating demand across its operational markets.

How long tourist most stay in South Africa

According to South African Tourism (SAT), adventure tourists visiting South Africa extend their stay by an average of five nights and spend nearly three times more compared to the typical tourist. On average, they stay for 19 nights, surpassing the overall average of 14 nights. Their expenditure averages R30,000, significantly higher than the R11,800 spent by the typical tourist.

Europe stands out as the primary source of adventure tourists to South Africa, contributing 468,800 out of 722,900 total arrivals from various regions. Countries such as Norway, Switzerland, France, Sweden, and Germany are noted for their high proportion of adventure travelers, with 14 of the top 15 adventure markets by incidence located in Europe. In 2023, European visitors accounted for 65% of adventure tourists in South Africa, up from 60% before the pandemic in 2019.

Canada emerged as the sole non-European market among the top 15, with North America following Europe with just over 107,000 adventure tourist arrivals, constituting 15% of the total. Africa contributed 77,400 adventure tourists, comprising 11% of the total, while Asia, Australasia, the Middle East, and South America collectively accounted for 10%.

South Africa’s potential to lead in adventure tourism is underscored by the higher expenditure and longer stays of adventure tourists compared to other segments. SAT emphasizes the need for enhanced marketing efforts to fully capitalize on the opportunities presented by this lucrative category of travelers.

Discovering South Africa: Things to Do

South Africa offers a wealth of experiences for travelers, from vibrant cities to breathtaking natural landscapes and rich cultural heritage.

Explore Vibrant Cities

Cape Town: Start your journey in Cape Town, known for its iconic Table Mountain, beautiful beaches like Camps Bay, and vibrant waterfront. Explore the Cape Winelands for wine tastings and scenic vineyard views.

Johannesburg: Dive into South Africa’s history in Johannesburg with visits to the Apartheid Museum and Constitution Hill. Discover vibrant neighborhoods like Maboneng and Soweto for cultural insights and local cuisine.

Wildlife and Nature

Safari Adventures: Experience the thrill of a safari in Kruger National Park or private game reserves like Sabi Sands. Spot the Big Five (lion, elephant, buffalo, leopard, rhino) and enjoy guided bush walks or thrilling night drives.

Whale Watching: Head to Hermanus for some of the world’s best land-based whale watching during the southern right whale migration season (June to November).

Cultural Experiences

Robben Island: Take a ferry from Cape Town to Robben Island, where Nelson Mandela was imprisoned. Explore the island’s history with a guided tour led by former political prisoners.

Traditional Villages: Visit traditional villages such as Lesedi Cultural Village or Shakaland to learn about South Africa’s diverse cultures, including Zulu, Xhosa, and Ndebele traditions.

Adventure Activities

Drakensberg Mountains: Hike in the Drakensberg Mountains, a UNESCO World Heritage site offering stunning vistas, rock art, and opportunities for climbing, abseiling, and zip-lining.

Garden Route: Drive along the Garden Route, stretching from Cape Town to Port Elizabeth. Explore pristine beaches, indigenous forests, and adrenaline-pumping activities like bungee jumping at Bloukrans Bridge.

Culinary Delights

Food Markets: Indulge in South Africa’s diverse cuisine at local food markets like Neighbourgoods Market in Johannesburg or Old Biscuit Mill in Cape Town. Taste traditional dishes like braai (barbecue) and bobotie (spiced minced meat baked with an egg-based topping).

Wine Tasting: Visit Stellenbosch, Franschhoek, or Paarl in the Cape Winelands for wine tasting tours at renowned estates, paired with gourmet meals.

Conclusion

South Africa’s allure lies in its blend of natural wonders, vibrant cities, rich history, and warm hospitality. Whether you’re seeking adventure in the wild or cultural immersion in diverse communities, South Africa promises unforgettable experiences for every traveler.

And if you are planning to visit Africa, combining Gorilla trekking with wildlife is amazing, you can find gorillas in Uganda’s Bwindi Impenetrable Forest National Park, and Mgahinga Gorilla National Park, then Rwanda’s Volcanoes National Park, and finally Congo’s Virunga National Park.

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